Don’t just coach leaders—build their strategic capability.

Fall 2025 Live Cohort Now Open

First 100 Certified Coaches Will Receive a Founding Badge

Join the first 100 certified Big 5 of Strategy coaches and lead the way in a bold new chapter of development and transformation.

Be First in Market to Offer the Assessment to Clients

Join the First 100

Why Strategy Coaching Is the Future

Strategy isn’t a plan—it’s a capability. And in today’s complex world, leaders need more than reflection and support. Our research shows that strategy competency is critical for career success and climbing up the hierarchical ladder. Therefore, leaders at all levels need clarity on how they think, decide, and act strategically—and a coach who can help them grow.

What’s Missing in Traditional Executive & Leadership Coaching:

Strategy remains abstract or undefined
“Strategic” is just an overall topic with no further nuances
No common language around what it means to be strategic in different ways

What Big 5 of Strategy Brings:

A concrete, measurable framework on strategy competencies
A science-backed assessment you can use immediately
A powerful development tool to position your coaching for greater impact

What You’ll Be Certified In

The Big 5 of Strategy Certification equips you to deliver deep insights, facilitate powerful conversations, and help your clients unlock their strategic potential.

As a Certified Coach, You Can:

Debrief clients on their Big 5 of Strategy assessment results

Position yourself as a pioneer in strategy development coaching

Use a structured coaching process based on the Big 5 framework

Bring your existing coach certification (ICF, IAP, IPEC, etc.) to new heights

Support development across the 20 sub-competencies

Download Program Overview

We’re launching two exclusive* live certification cohorts in Fall 2025 for our First 100 Coaches.

Here’s What You Get:

8x2h live virtual training sessions with Dr. Jeroen Kraaijenbrink and Dr. Timothy Tiryaki
Research Findings Report
Debrief Guide
Detailed overview of the 5 competencies and 20 sub-competencies
Nuances on how to interpret the top competencies and development areas
Practice with real case examples
Personalized feedback from faculty
Founding Coach digital badge

Executive coaching session focused on strategic thinking

Fall 2025 Cohort Dates:

September-October 2025 cohort:
Wednesday Sept 3, 10, 17, 24, Oct 1, 8, 15, 22
7am PT / 10am ET / 4pm CET / 10pm CST

*Note: Only 100 certification spots are available in 2025.

Join the First 100

October-November 2025 cohort:

Thursday Oct 2, 9, 16, 23, 30, Nov 6, 13, 20

7am ET / 1pm CET / 7pm CST / 9pm AEST

Ideal for Coaches, Facilitators, and Talent Professionals who want to:

Add a high-impact, science-backed tool to their coaching toolbox

Support clients with real data, not just instincts

Differentiate their practice in a crowded market

Work at the intersection of strategy, leadership, and transformation

Expand and leverage their current coach certification (ICF, IAP, IPEC, etc.)

Coach helping client strengthen strategic competencies

Go Beyond Traits. Coach Capability.

Most assessments measure who someone is—their style, talents, drivers, or personality. The Big 5 of Strategy measures what someone can do—their strategic capabilities in action. This is a critical difference.

Personality Trait Assessments	Big 5 of Strategy Competency Assessment
Can feel static or fixed	Designed to support growth, coaching, and transformation
Insights are mostly descriptive	Insights are both descriptive and prescriptive
Useful for awareness and team dynamics	Useful for development, decision-making, and performance
Describe tendencies and preferences	Reveal strengths and gaps in strategic thinking and behavior
Measure stable traits (e.g., introversion, dominance, intuition)	Measure dynamic, learnable competencies

The Big 5 of Strategy doesn’t label people. It shows them how to grow.

As a certified coach, you’ll help clients move beyond awareness into real transformation—with a clear map of how they think strategically and what they can strengthen next.

What Coaches Are Saying

oach using Big 5 of Strategy with leadership clients

"I’ve taken many work-related assessments before, the Big 5 of Strategy helped me see my strengths from a new perspective, different from tools like StrengthsFinder or DISC. I can see this becoming a powerful tool for teams to build awareness and collaboration"

Brian Hughes

Leadership Coach & Consultant

“The Big 5 of Strategy self-assessment is clear, practical, and insightful. It quickly shows what each competency means and offers a solid basis for development”

Nono Poels

Life Long Learning Specialist

"My coachees gain a deeper understanding of strategic thinking and experience clear, measurable guidance. For me as a coach, it offers a coherent, practice-oriented framework for developing leadership skills at every level, including CEOs and business owners"

Rainer Heilen

Innovation Mentor