Don’t just coach leaders—build their strategic capability.
Self-paced, Asynchronous Program Launches June 1, 2026. Register Now.
Help Clients Expand Their Potential and Prepare Them for Tomorrow
Join the fast-growing global community of certified Big 5 of Strategy coaches and lead the way in a bold new chapter of development and transformation.
Be Part of the First Select Group in the Market Who Is Certified
Why Strategy Coaching Is the Future
Strategy isn’t a plan. It is a capability. And in today’s complex world, leaders need more than reflection and support. Our own and other institutions' research shows that strategy competency is critical for career success and climbing up the hierarchical ladder. Therefore, leaders at all levels need clarity on how they think, decide, and act strategically. And they need a coach who can help them grow.
What’s Missing in Traditional Executive & Leadership Coaching:
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Strategy remains abstract and being “strategic” has no concrete meaning or nuance
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No common language around what it means to be strategic in different ways
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No targeted preparation for the skills needed between today and 2030
What Big 5 of Strategy Brings:
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A concrete, measurable framework on the strategy competencies needed today
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A science-backed assessment you can use immediately
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A powerful development tool to position your coaching for greater impact
What You’ll Be Certified In
The Big 5 of Strategy Certification equips you to deliver deep insights, facilitate powerful conversations, and help your clients unlock their strategic potential.
As a Certified Coach, You Can:
Debrief clients on their Big 5 of Strategy assessment results
Position yourself as a pioneer in strategy development coaching
Use a structured coaching process based on the Big 5 framework
Bring your existing coach certification (ICF, IAP, IPEC, etc.) to new heights
Support development across the 20 sub-competencies
On June 1, 2026 we launch the self-paced asynchronous version of the program - with live Q&As
Here’s What You Get:
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10 hours of structured self-paced learning via our learning platform
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Guided reflections and practitioner resources to deepen application
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Four live one-hour Q&A sessions with Dr. Jeroen Kraaijenbrink and Dr. Timothy Tiryaki
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Recorded access to all Q&A sessions
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Your personal Big 5 of Strategy assessment
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Comprehensive research findings report
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Coaching manual with debrief guide
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Detailed insights into the 5 competencies and 20 sub-competencies
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Nuances on how to interpret the top competencies and development areas
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Ability to buy assessments at discounted price
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Exclusive certificate and digital badge*
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Access to a closed alumni LinkedIn group*
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Visuals and marketing materials*
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*Upon successful completion of certification requirements (see FAQs)
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A program built for busy minds with busy calendars
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No time-zone restrictions: learn any time, any place
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Depth where you need it, speed where you can
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Revisit and repeat as frequently as you want
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Obtain 13 ICF Continuing Coach Education (CCE) hours
Ideal for Coaches, Facilitators, and Talent Professionals who want to:
Add a high-impact, science-backed tool to their coaching toolbox
Support clients with real data, not just instincts
Differentiate their practice in a crowded market
Work at the intersection of strategy, leadership, and transformation
Expand and leverage their current coach certification (ICF, IAP, IPEC, etc.)
Go Beyond Traits. Coach Capability.
Most assessments measure who someone is: their style, talents, drivers, or personality. The Big 5 of Strategy measures what someone can do: their strategic capabilities in action. This is a critical difference.
Personality Trait Assessments | Big 5 of Strategy Competency Assessment |
|---|---|
Can feel static or fixed | Designed to support growth, coaching, and transformation |
Insights are mostly descriptive | Insights are both descriptive and prescriptive |
Useful for awareness and team dynamics | Useful for development, decision-making, and performance |
Describe tendencies and preferences | Reveal strengths and gaps in strategic thinking and behavior |
Measure stable traits (e.g., introversion, dominance, intuition) | Measure dynamic, learnable competencies |
The Big 5 of Strategy doesn’t label people. It shows them how to grow.
As a certified coach, you’ll help clients move beyond awareness into real transformation, with a clear map of how they think and act strategically and what they can strengthen next.
What Coaches Are Saying
"I’ve taken many work-related assessments before, the Big 5 of Strategy helped me see my strengths from a new perspective, different from tools like StrengthsFinder or DISC. I can see this becoming a powerful tool for teams to build awareness and collaboration"
Brian Hughes
Leadership Coach & Consultant
“A very helpful tool that takes personal courage to leverage because it is incisive and revealing. Weaknesses are relative to strengths so highly effective leaders may need to sit with the discomfort to see just where they could make improvements”
Phyllis Peter
Organization Development
Consultant
"My coachees gain a deeper understanding of strategic thinking and experience clear, measurable guidance. For me as a coach, it offers a coherent, practice-oriented framework for developing leadership skills at every level, including CEOs and business owners"
Rainer Heilen
Innovation Mentor
“In a world where strategic thinking is the key to sustainable leadership, The Big 5 of Strategy finally offers a data-driven path forward—free from guesswork, bias, or dependency on others. Built on a validated assessment and objective insights, it empowers both leaders and the coaches guiding them to think bigger, act smarter, and lead with clarity.”
"This assessment helps to understand people’s inherent leadership style, learn to apply their strategic strengths, and avoid potential pitfalls. I highly recommend it for leadership development."
Hsuan-hua Chang
Executive Coach
Simone de Rie
AI Strategist & Executive Coach
Pricing Information
Big 5 of Strategy Certification Program
Self-Paced Program Launch June 1, 2026
$1097 (USD)
Join the fast-growing global community of certified Big 5 of Strategy coaches and lead the way in a bold new chapter of development and transformation
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10 hours of structured self-paced content
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4 live Q&A sessions with the founders
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Detailed insight and understanding
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Debrief guide and coaching advice
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Guided reflections and practitioner resources
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Exclusive right to use certification badge
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Option to buy assessments with discount