​Strategy isn’t just for senior leaders—it’s a muscle your entire workforce can build.
The Big 5 of Strategy helps you assess, grow, and align strategic competencies across roles, teams, and functions—so strategy moves off the whiteboard and into action, every day.
What Is the Big 5 of Strategy?
The Big 5 of Strategy is the first science-backed assessment that measures how people think, decide, and act strategically—not their personality. It provides clear insight into five essential competencies and 20 sub-competencies that drive real-world strategic capability.
How Organizations Benefit:
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Identify leadership potential and strategic gaps across the organization
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Align learning and development with actual strategic needs
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Build a shared language for strategic contribution at every level
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Drive adaptability, innovation, and cross-functional collaboration
The Challenge
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Strategy stays siloed at the top—only a few are “in the room.”
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Talent development does not cultivate strategy literacy, strategic thinking and strategic execution.
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No shared definition of what “strategic” really means.
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Innovation stalls due to lack of strategic thinking.
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Silos grow. Collaboration breaks down.
How the Big 5 of Strategy Helps
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Develop strategy capabilities across all levels—not just the boardroom.
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Identify strengths and gaps, guiding targeted leadership development.
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Provide a clear, measurable language for strategy as a skillset.
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Foster the capabilities that fuel innovation, foresight, and agility.
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Individuals and teams focus on complimenting each other with different skills.
The Big 5 of Strategy was developed through rigorous research. Our studies show that strategic competencies—measured through this framework—are stronger predictors of career success and leadership potential than traditional personality assessments.
Key Findings:
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Statistical Validity: The model is reliable, structurally sound, and internally consistent.
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Hierarchical Differentiation: Executives score higher than managers, who score higher than employees—confirming the model tracks with leadership responsibility.
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Predictive Power: The Big 5 explain 47% of variance in subjective career success—far more than Personality traits (OCEAN) – 32%, Learning Agility – 35%, Growth Mindset – <8%, and Demographics – 2.3%
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Distinct and Actionable: The Big 5 competencies are empirically distinct from other frameworks and capture applied, learnable behaviors—not fixed traits.
Leadership Development
Real-World Impact Across Contexts
Boost strategic capability across your leadership pipeline.
Succession Planning
Identify and develop high-potential talent with real strategic skills.
Culture & Strategy Alignment
Create a shared language that connects strategy, culture, and leadership behaviors.
Innovation and Foresight Programs
Equip teams to handle ambiguity, complexity, and change with confidence.
“The Big 5 of Strategy assessment and training enables high-performing workplaces and the people within them to uncover evidence-based opportunities for growth, at the individual, team, and organizational level. More than just personal development, it sparks system-wide shifts that elevate how we work and the environments we work in, truly amplifying value on investment.”
Crystal Corrigan
Manager, Advisory services
Turn Insight into Action—At Individual and Organizational Levels
The Individual Report Includes:
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Your Strategy Persona
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Big 5 radar profile and competency scores
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Detailed feedback on the 20 sub-competencies
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Personalized growth insights and actionable next steps
The Organizational Dashboard Provides:
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Systematic overviews of collective strengths and gaps
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Comparisons between teams, departments, or divisions
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Data for succession planning and leadership development programs
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L&D opportunity mapping based on real capability insights
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See the Impact in Your Own Context
Run a team-level, department-level, or leadership cohort pilot and experience how the Big 5 delivers insight and alignment.
Quick setup
Dedicated onboarding support
Clear data, feedback, and action planning
Perfect for L&D initiatives, leadership development, or innovation programs.